About Us

The Reno-Tahoe Territory is one of six destination marketing organizations formed by the Nevada Commission on Tourism. The geographic region includes Reno, Lake Tahoe, Carson City, Carson Valley, Virginia City, Pyramid Lake and other areas of Douglas, Storey and Washoe Counties.

Our goal is to promote tourism to and within the Reno-Tahoe Territory, connecting visitors with the tools necessary to experience the area, from planning the trip to enjoying the adventure and everything in between. We aim to encourage visitors to stay longer and discover more of the many attractions found in the Reno-Tahoe Territory. We encourage and foster the sharing of information and exchanging of ideas between  partners interested in tourism within the territory. As a united organization we work together to create a destination experience that is beyond compare.

The members of the Reno-Tahoe Territory include representatives from all facets of tourism in the region, including convention and visitors bureaus, chambers of commerce, hotels, motels, casinos, attractions, transportation companies, restaurants, etc.

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